Ruud Pro Partner Program

There’s never been a better time to be a Ruud Contractor!

For nearly a century, Ruud has been the industry leader, pioneering numerous industry firsts, including smart features that meet homeowners and contractors' heating, cooling, and water heating needs. From special financing and extended warranty programs to the Ruud Pro Partner Program, you’ll find exclusive programs designed to help you make the most of your Ruud partnership. From an expanded top contractor program to deep discounts on vehicles, customizable advertising, and other tools to drive sales. Because at the end of the day, the focus is on You!

This program is engineered to provide value in four key areas:

Consumer Experience

Peace-of-mind for you and your customers with our Quality Pledge, flexible financing options and a strong Online Ratings & Reviews Program

• The Ruud® Quality Pledge gives you peace-ofmind: If a newly installed Ruud AHRI-matched HVAC system doesn’t perform to factory specifications in the first year, and those performance issues cannot be resolved in the first year through established channels, Ruud may replace the faulty equipment and include a
labor cost allowance

• Residential KwikComfort® Financing offers exclusive promotions for Pro Partners on eligible Ruud equipment—and offers customers better buying options

• Ratings & reviews to build a strong online reputation and attract more online consumers

Marketing & Business Support

Ruud®-generated leads, targeted digital brand advertising, access to Ruud-vetted vendor partners, and online reputation management

• Ruud-generated leads promote Pro Partners exclusively and give consumers the option to call via a tracked phone number or schedule an appointment directly online—simplifying the customer’s experience and building your business

• Professional, customized digital brand advertising targeted by region / state -- Priority locator listings enabling customers to easily find your business -- Online appointment booking via locator

• Exclusive program discounts and promotions with vendor partners

• Ruud RepBooster™ makes it easy to protect and improve your online reputation

Contractor Incentives

Exclusive program discounts and promotions, equipment rebates and ProClub rewards

• Exclusive Ruud-administered promotions: Extended rebate promotions can be used in conjunction with Residential KwikComfort® Financing for even stronger purchase incentives

• ProClub Rewards make it easy to quickly redeem the points you earn on eligible equipment purchases


Online and in-classroom training, premier learning facilities with live-fire demonstrations, exclusive Graduate Studies courses and training from industry leaders at the 2022 National Conference

• Tailored Training: We offer in-field and online
training options–across a variety of technical and
business topics–in order to meet the needs of all our
Pro Partners

Pro Partner Value Guide

The value that you realize for your Ruud® Pro Partner™ membership features will depend on the size of your business and your active participation in promotions and programs.

Pro Partner Value Guide

*This is the estimated value a participating contractor can expect to see as a Pro Partner and is based on actual 2017 Pro Partner averages. Actual value may vary.

Ruud Pro Partner Pledge